I'd never imagined I’d dedicate part of my life to helping women through menopause—but that’s exactly what happened.

My name’s Joshua. I’m originally from the UK and now based in Michigan. I’ve been in digital marketing since 2015, mostly helping businesses grow online while I traveled and explored the world. It was a good run. But eventually, I realized something was missing.

Then I met Rowan Sanderson—and I found it: a mission bigger than myself.

Why Rowan Changed Everything

Rowan’s not your typical man in his 50s. Most men his age are planning retirement. Not Rowan. He’s more energized than most guys I know in their 30s—and everything he does is rooted in service. The more I got to know him, the more I realized: this man really cares.When we first met, Rowan was juggling multiple health projects. They were all meaningful, but none had quite landed.

Then during a meeting, a colleague made an offhand remark that shifted everything:

“Rowan’s actually a female hormone specialist. That’s where he gets the most amazing results.”

That one sentence changed the game.

The Moment It Clicked

I immediately booked a call with Rowan and asked, “Tell me about your work with women going through hormonal changes.”

What he shared blew me away. He had countless stories—real case studies—of women navigating perimenopause or menopause who were exhausted, confused, and dismissed by traditional doctors.

Women who were told it was “just menopause” and to “deal with it.”But instead of giving up, they found Rowan. And through his guidance, they started feeling like themselves again.

Their energy came back.

Their sleep improved.

Their moods balanced out.

And most importantly, they felt seen.

It hit me hard. I thought about my wife. My mom. My friends. Every woman I know will go through this at some point. And most of them won’t get the support they deserve unless something changes.

From That Moment Forward…

I told Rowan, “This is it. This is what the world needs from you. And it’s my responsibility to help you bring it to them.”

So that’s what we’ve done.

We built The Hormone Balance Clinic to make this support accessible.

A place where women going through hormonal changes don’t get brushed off. Instead, they get diagnostics that make sense, personalized guidance, and a proven process.

Balance. Quench. Calm.

This is the structured framework Rowan created after interpreting over 1,000 DUTCH tests and helping hundreds of women. It’s not a generic wellness program. It’s a tailored, science-backed solution that actually works. And I get to help bring it to the world.

That feels pretty special.

What mission could be bigger than making sure these women are no longer dismissed—no longer suffering in silence?

Why This Work Matters to Me

Every time we get a message from a woman saying, “I feel like myself again,” I’m reminded why I’m here.

This isn’t just about hormones. It’s about self-trust. Confidence. Vitality. Dignity. And I’m honored to support Rowan—and the women we serve—every step of the way.

A Bit About Me

When I’m not building systems to spread this message, you can usually find me on the pickleball court, out on the golf course, or hanging with my black lab, Renson Stenson Denson III.

I also have one other job here at THBC: keeping Rowan from working too much. He’s so dedicated it’s sometimes up to me to say, “Hey, take a breath. Go eat lunch.”

Thanks for being here.

If you ever have feedback, questions, or ideas on how we can improve, I’d love to hear from you my inbox is always open.

Warmly,

Joshua